Creating a buyer persona tells who is likely to buy the product. This is the first step to attracting high quality leads. With quality leads, you can increase conversion rates, shorten sales cycles and minimize marketing spend. A B2B company benefits from building a profile of the ideal organisation for the company to deal with at a broader level.

The wide range of B2B marketing channels continues to grow year after year. Depending on the industry, each B2B marketing channel may differ in its effectiveness with your target audience. Some B2B channels may work better than others for your industry, but that’s where optimization and testing comes into play. And some of those channels you could always bank on for qualified leads, high conversion rates, and big ROI may be not be as reliable as before.

By understanding which keywords the competition is getting traffic from, we optimize your site to rank for the same keywords. By compiling a list of the backlinks your competitors have and performing some link outreach, there’s a good chance we can increase your organic rankings in the search engines.